Bartly
Defining the product vision and strategy
Bartly is a B2B platform that connects restaurants with influencers through a barter economy. Restaurants find the right creators for promotion, influencers discover venues for collaboration - no money changes hands, just value for value. We're preparing for a worldwide launch.
We ran flow analysis, behavioral research, and metric audits across both sides of the marketplace. Instead of building a generic matching tool, we designed a system where trust signals and relevance drive every connection - making barter feel as reliable as a paid deal.
Simplifying complexity without losing depth
The platform initially pushed both restaurants and influencers into one universal interface. This created unnecessary steps, slow decision-making, rising CAC, and matching processes that couldn't scale without manual intervention.
The problem wasn't traffic. It was the structure of decisions inside the product.
From research to high-fidelity prototypes
We separated the two audiences into distinct UX flows, rebuilt matching around a card-based decision unit with 5 trust signals, and cut steps in critical flows by 30-40%. We ran a closed beta to validate every decision through real behavior, not assumptions.
A product that users genuinely love
+44% engagement during closed beta, confirmed by real user behavior. From UX strategy to MVP in 2 months. iOS app shipped, Android in development - solid foundation for the worldwide rollout.
60% less time spent on creator research. 40% reduction in analytics and reporting overhead.